Diffusion of Innovation: Film Cameras

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What is the Diffusion of Innovation? 
Created by a man named Everett Rodger. This is a theory that tries to explain how, why and at what rate new ideas/ technology spreads by looking a five different key factors. The innovators, early adopters, early majority, late majority and the laggards. 

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Looking at the above picture we are able to see the model in which the theory is based on. 

 For example, let's look at Film Cameras through this lens. 

 Innovators: 1816 Exploratory Pin Hole Cameras/ Camera Obscura
People began exploring the creation of cameras with the pinhole camera and the camera obscure. 

Early Adopters: 1839 Louis Daguerre created the daguerreotype- creating the first permanent image using chemistry and light. 
I think that people became early adoptors because it was a new cool thing that allowed you to capture things that you see in everyday life or of loved ones without having to pay a fortune for someone to paint them. 


Early Majority: 1885 George Eastman- founded Kodak and created paper film mainstream. Paper that is reactive towards the light.


Tipping Point: 1908 the creation of the Kodak Brownie camera. It was affordable, easy to use and marketed towards children (hints the name).  

Late Adopter: 1913 35mm Camera- but it was still expensive

Laggards: 1982 Holga Toy Cameras- they were cheap and easy to use so literally anyone could use them. 

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